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Brand24 vs HubSpot: Which is Better? Comparison 2026

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Select a category, then compare up to 3 tools side by side. Analyze features, pricing, and performance.

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Business & Productivity70%Comparable45 tools available

Brand24

Monitor your online reputation with AI

Brand24 is an AI-powered media monitoring and social listening tool. Monitor your brand mentions across 25 million sources, analyze sentiment and identify key influencers in your industry.

Strengths

Coverage of 25 million sources
Accurate AI sentiment analysis
Real-time alerts (Pro+ plans)
Intuitive and easy-to-use interface

Limitations

Real-time monitoring only on Pro+ plans
High price for small businesses
Uneven coverage depending on countries
Advanced AI features reserved for higher plans

Pricing plans

3 mots-clés
2 000 mentions/mois
1 utilisateur
Analyse de sentiment IA
Mises à jour toutes les 12h
Alertes email
Rapports PDF
Support chat et email

7 mots-clés
10 000 mentions/mois
Utilisateurs illimités
Tout le plan Individual
Support prioritaire
Mises à jour toutes les heures

12 mots-clés
40 000 mentions/mois
Utilisateurs illimités
Tout le plan Team
Mises à jour temps réel
Lightning Search
AI Events Detection
Brand Assistant
AI Insights (2 projets)
AI Topics (2 projets)
Smart Context Search

25 mots-clés
100 000 mentions/mois
Utilisateurs illimités
Tout le plan Pro
AI Emotion Analysis
Client Success Lead dédié
Rapports avancés
AI Insights (5 projets)
AI Topics illimités

Mots-clés personnalisés
Mentions personnalisées
Utilisateurs illimités
Toutes fonctionnalités illimitées
Consulting dédié
Exigences personnalisées
SLA garanti

HubSpot

All-in-One CRM with Built-in AI (Breeze)

HubSpot is a complete CRM platform integrating marketing, sales, customer service, and CMS. With its Breeze AI, it automates prospecting, email writing, and predictive lead scoring.

Strengths

Very complete free CRM
Natively integrated Breeze AI
All-in-one platform (marketing, sales, service)
Intuitive and modern interface

Limitations

High prices for Professional/Enterprise plans
Additional costs per marketing contact
Mandatory onboarding fees (Pro/Enterprise plans)
Complexity for very small structures

Pricing plans

Gestion contacts illimitée
Gestion deals & tâches
Formulaires basiques
Email marketing limité
Breeze Assistant basique
Rapports tableaux de bord

1 siège inclus
1000 contacts marketing
Tous les 5 Hubs (Marketing, Sales, Service, CMS, Operations)
Email marketing avancé
Landing pages
Breeze Assistant
Sans branding HubSpot

3 sièges inclus
2000 contacts marketing
Marketing automation avancé
Scoring prédictif leads (25 scores)
A/B testing
Breeze Agents
Conversation Intelligence
Rapports personnalisés
Onboarding obligatoire $3000

5 sièges inclus
10000 contacts marketing
Tout Professional +
Teams & partitioning
Attribution revenus multi-touch
Breeze Agents avancés
Custom objects
Sandbox
SSO
Onboarding obligatoire $7000

Add a 3rd (⌘K)

General overview

Criterion	Brand24	HubSpot
AI type	AI Native	AI Enhanced
Country of origin	🇵🇱 Poland	🇺🇸 United States
Year founded	2011	2006
Supported languages	12 languages	10 languages
Free plan	No	Yes
API available

Detailed comparison

Feature	Brand24	HubSpot

Drag-and-drop editor
Template count		100
Custom domain
Payment collection
Conditional logic
File upload
Electronic signatures
Popup builder
Sentiment analysis
Real-time monitoring
Influencer tracking
Mentions limit	100000
Keywords limit	25
AI Credits
Shared Calendars
Bulk Scheduling
Competitor Tracking
Contact database size	N/A	Unlimited
Meeting recording
Voice Conversations
Email finder
Transcription languages
Phone finder
AI summaries
Intent data
CRM integration
Data enrichment
Smart scheduling
Salesforce integration
Calendar sync
Mobile Apps
HubSpot integration
Habits & routines
Team analytics
Scheduling links
Mind Maps
Timelines
PDF Analysis
PDF export
YouTube Analysis
Image Analysis
Zoom integration
Excel/CSV Analysis
Teams integration
Chrome Extension
Source Traceability
Lead scoring
Marketing Automation
Email Marketing
Pipeline management
Contact management
AI Assistant
Task Management
Calendar integration
Document editing
Note-taking
Workflow Automation
CRM functions
Reports & Analytics
Number of integrations	10 intégrations	1900 intégrations
Offline mode

Available

Not available

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